Flipkart scraps commissions on all fashion products, escalating fee-war with Meesho and Amazon

Flipkart extended its zero-commission model to all fashion products regardless of price, dropping the earlier Rs 1,000 threshold. The move benefits ~90,000 transacting sellers including MSMEs and D2C brands, and intensifies competition with Meesho and Amazon amid Flipkart's IPO push and FDI scrutiny of quick-commerce.

— Filed Thu, 9 Jul, 2026, 11:52 IST · Source Medianama · Updated

Flipkart extended its zero-commission model to all fashion products regardless of price, benefiting ~90,000 sellers including MSMEs and D2C brands. Move intensifies fee-war with Meesho and Amazon amid Flipkart's IPO and quick-commerce push under FDI scrutiny.