Flipkart's Glamp Up Fest 2026 turns chaotic as 6,000 influencers scramble for hampers in Delhi
Flipkart's flagship creator showcase at Bharat Mandapam drew 6,000+ influencers and 100+ beauty brands to spotlight 50% YoY BPC growth and 60% Gen Z share. Instead, viral clips of crowd chaos over ₹6,000 goodie bags hijacked the narrative, denting the Walmart-owned platform's premium beauty positioning.
Flipkart's Glamp Up Fest 2026 creator event at Delhi's Bharat Mandapam drew 6,000+ influencers and 100+ beauty brands, but went viral over chaotic hamper distribution. Controversy overshadowed Flipkart's 50% YoY beauty category growth showcase.
Also reported by
- Inc42 — Same time