Flipkart, Myntra Join Meta's Affiliate Programme to Scale Creator-Led Shopping
Flipkart Group has linked into Meta's affiliate partner programme, letting Indian creators tag Flipkart and Myntra products inside Instagram and Facebook posts and Reels. The move deepens Walmart's social commerce play and routes discovery through influencer feeds.
Flipkart Group has joined Meta's affiliate partner programme, allowing creators to tag products from Flipkart and Myntra in social posts and short-form videos, deepening the Walmart-owned platform's creator-led commerce push in India.