India opens export-only inventory model to foreign-funded e-commerce firms

India has eased FDI rules to allow foreign-funded e-commerce platforms to procure, stock and sell Indian-made goods directly to overseas buyers, while domestic B2C and inventory-led e-commerce restrictions remain in place.

— Filed Thu, 23 Jul, 2026, 20:37 IST · Source The Hindu BusinessLine · Updated

India relaxed FDI rules to let foreign-funded e-commerce firms use inventory-led models solely to export domestically made goods. The change could allow Amazon and Flipkart to procure, stock and sell Indian products directly to overseas consumers.

Why this matters

The policy extends DPIIT's recent moves permitting 100% FDI in export e-commerce inventory models and FDI-backed sales of Made-in-India goods, while preserving restrictions on domestic marketplace and inventory-led retail.

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