Flipkart Minutes pulls 50M new visitors to platform in first year, SVP Badri says
Walmart-owned Flipkart says its quick commerce arm drove ~50M new visitors over the past year, helping the platform reach 200M annual active users out of a 500-600M customer base. AOV is expected to outrun industry benchmarks via focus on mobiles and high-value SKUs.
Flipkart Minutes, the quick commerce arm of Walmart-owned Flipkart, brought around 50 million new visitors to the platform, SVP Hemant Badri said. AOV will exceed industry benchmarks via focus on mobiles and high-value items.
Why this matters
After scaling to 1,000 dark stores across 130+ cities in two years and targeting 1,500 in 180+ cities, Minutes is now being credited as a top-of-funnel engine pulling new users into Flipkart's wider commerce platform.
Omni-channel signals holding steady at 403 in the last 90 days as quick commerce funnels feed core platforms.
Also reported by
- Moneycontrol · Results — Same time
- Moneycontrol · Results — Same time