Flipkart ties Netflix Mobile access to Plus purchase milestones

From August 1, eligible Flipkart Plus members can earn a 30-day Netflix Mobile Plan after making four monthly purchases of at least Rs 299 each. The India-first tie-up spans Flipkart, Grocery and Minutes, using streaming value to drive repeat buying and loyalty.

— Filed Sat, 1 Aug, 2026, 17:15 IST · Source ET Small Business · Updated

Flipkart and Netflix will reward eligible Flipkart Plus members with a 30-day Netflix Mobile Plan after four qualifying monthly purchases. The India-first marketplace-streaming tie-up aims to lift loyalty, engagement and purchase frequency across Flipkart, Grocery and Minutes.

Why this matters

The offer extends Flipkart's recent Plus signals tying monthly shopping and repeat purchases to free Netflix Mobile access, while its Pay Later launch added deferred-payment and EMI options.

Retail-brand signals are accelerating, up +93,900% QoQ.