Flipkart launches 'Creator Cities' to scale influencer-led video shopping in Tier 2 and 3 markets
Flipkart unveiled 'Creator Cities' to onboard and train content creators across fashion, beauty, electronics, home and lifestyle in smaller cities. The move deepens its video commerce play as it competes with Meesho, Myntra and Amazon for influencer-driven shopping.
Flipkart launched 'Creator Cities' to expand influencer-led video commerce, onboarding and training content creators in Tier 2 and Tier 3 cities across fashion, beauty, electronics, home and lifestyle, competing with Meesho, Myntra and Amazon in video-led shopping.
Why this matters
Builds on Bain-Flipkart data showing Gen Z is ~40% of India's e-retail shoppers driving social-led buying, and follows Flipkart Minutes for 10-minute delivery as it deepens its omni-channel and video commerce push.
Omni-channel activity is steady with 466 signals in the last 90 days.