Flipkart-backed super.money launches multi-brand gifting platform superGift
superGift offers digital and physical gift cards redeemable across Flipkart, Myntra, Cleartrip, District and Zomato, spanning e-commerce, fashion, travel and jewellery.
Flipkart-backed super.money launched superGift, a multi-brand digital and physical gifting platform covering e-commerce, fashion, travel and jewellery, with redemption across Flipkart, Myntra, Cleartrip, District and Zomato.
Why this matters
The launch extends super.money beyond UPI. Recent signals showed the Flipkart-backed app becoming India’s fifth-largest UPI app, while fintechs use UPI engagement to cross-sell lending and commerce to Gen Z.
Omni-channel is steady at 1,718 signals in the past 90 days; no QoQ change figure was provided.