FIFA World Cup 2026 set to ignite India retail: TV sales, QSR, beer and ad spends gear up for tournament wave

Zee is onboarding auto, FMCG and BFSI advertisers as India's retail ecosystem braces for FIFA World Cup 2026. TV manufacturers expect a 15-27% sales lift with large-screen demand doubling in Bengal and Kerala, while QSR chains plan themed meals and beer brands line up screening events around the $8.9 billion FIFA revenue spectacle.

— Filed Thu, 11 Jun, 2026, 15:06 IST · Source Business Standard · Companies · Updated

FIFA World Cup 2026 is driving India retail activity: Zee onboarding auto, FMCG, BFSI advertisers; QSR chains planning themed meals; beer brands organizing match screenings; TV manufacturers expecting 15-27% sales boost with large-screen demand doubling in Bengal, Kerala.

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