Auto, liquor brands lead FIFA World Cup 2026 ad race; Mahindra tops CTV, United Spirits rules linear TV

TAM Sports data shows Mahindra & Mahindra commanding 24% of CTV ad volume while United Spirits led linear TV. Auto, liquor and jewellery (Candere, Kalyan) dominated volumes, with the liquor category holding 40% share. Linear TV ad volume slipped 14% versus the 2022 edition as spend shifted to connected TV.

— Filed Fri, 3 Jul, 2026, 21:02 IST · Source The Hindu BusinessLine · Updated

TAM Sports data shows Mahindra & Mahindra led FIFA World Cup 2026 CTV advertising while United Spirits topped linear TV. Auto, liquor and jewellery (Candere/Kalyan) dominated ad volumes; linear TV ad volume fell 14% versus 2022.

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