Fevicol airs Piyush Pandey's final script as 'Kursi Pe Nazar' chases younger India

Pidilite's Fevicol commands over 50% of India's $3.2B adhesives market and is leaning on Ogilvy-crafted nostalgia plus Bollywood and sports tie-ups to court Gen Z, even as Dr. Fixit, Fevikwik and M-Seal extend the franchise across 100+ variants.

— Filed Wed, 20 May, 2026, 05:29 IST · Source Financial Express · BrandWagon · Updated

Pidilite's Fevicol launches 'Kursi Pe Nazar' campaign, built on late Piyush Pandey's final script via Ogilvy. Brand commands 50%+ of India's $3.2B adhesives market and plans Bollywood and sports integrations to reach younger consumers.

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