JioHotstar locks 50 brands for Dhurandhar premiere, signalling OTT ad-spend surge
JioHotstar has signed 50 brands including 11 marquee sponsors — Fevicol, Samsung, Pepsi, HDFC Sky, Reliance Digital, Swiggy Instamart — for the June 4 digital premiere of Dhurandhar The Revenge, streamed across five languages with a 30-minute pre-show.
JioHotstar has signed 50 brands, including 11 marquee sponsors like Fevicol, Samsung, Pepsi, HDFC Sky, Reliance Digital and Swiggy Instamart, for the June 4 digital premiere of Dhurandhar The Revenge across five languages.
Why this matters
JioHotstar continues to convert tentpole film premieres into large advertiser packages, stacking 11 marquee sponsors and 50 total brands around a single title to anchor OTT ad inventory.
Retail-brand activity steady at 964 signals over the past 90 days.