Festive gold bookings begin six weeks early as buyers lock in prices
Jewellers are seeing festive and wedding-season demand arrive early as consumers book gold below January’s peak prices. Bhima Jewellery reports a 30% year-on-year rise in advance bookings, while Senco Gold cites momentum across eastern and northern India.
Indian jewellers report festive and wedding-season gold bookings starting about six weeks early as buyers lock in prices below January highs. Bhima Jewellery says bookings are up 30% year-on-year, while Senco Gold sees momentum in eastern and northern India.
Why this matters
Early bookings extend Senco Gold's recent Q1FY27 momentum, when it reported 60% revenue growth and 38% SSSG; old-gold exchange contributed 43% of sales.
Footfall is steady, with 573 signals recorded in the past 90 days; no QoQ change was provided.