Festive gold bookings start six weeks early as jewellers lock in demand
Indian jewellers are seeing festive and wedding purchases move forward as buyers book at current gold rates. Bhima Jewellery reports a 30% year-on-year rise in advance bookings, while Senco Gold cites strong demand in eastern and northern India ahead of Ganesh Chaturthi and the wedding season.
Indian jewellers report festive and wedding jewellery bookings beginning about six weeks early as gold stabilises near Rs 1.4 lakh per 10 grams. Bhima says advance bookings are up 30% year-on-year; Senco sees particularly strong eastern and northern India demand.
Why this matters
Senco Gold's Q1 FY27 update reported 60% revenue growth and 38% SSSG, while Q4 revenue rose 46% on wedding demand. Earlier festive bookings indicate demand is carrying into the upcoming festival and wedding cycle.
Footfall is steady, with 570 retail signals recorded over the past 90 days.