FES Cafe opens 6th Delhi-NCR store at Lodhi Art District, doubles down on cookie-first format

Vidur Mayor's D2C dessert brand FES Cafe, backed by Aakash Anand's Wolfpack Labs, launches flagship cookie-led cafe in Lodhi Art District. Sixth store in NCR, with 10 cookie SKUs driving an 80/20 menu split and 55-60% repeat rates as it builds India's cookie-forward category.

— Filed Sat, 13 Jun, 2026, 07:55 IST · Source YourStory · Updated

FES Cafe opens flagship cookie-first cafe in Lodhi Art District, its sixth Delhi-NCR store. Founded by Vidur Mayor, the D2C dessert brand is building India's cookie-forward category with 55-60% repeat rates, backed by Aakash Anand's Wolfpack Labs.

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