Farmley study: 86% of Indians prioritise protein in snacks; parents will pay 60% premium
Farmley's third Healthy Snacking Report, based on 6,000 respondents, finds protein is the new super nutrient, with 86% prioritising it and 32% willing to pay premiums. 62% value ingredient transparency, signalling premiumisation across India's protein and functional-snacking market.
Farmley's third Healthy Snacking Report finds 86% of Indians prioritize protein when choosing snacks and 60% of parents will pay more for healthier kids' options, signaling premiumisation across India's fast-growing protein and functional-snacking market.
Why this matters
Extends Farmley's snacking research, which recently flagged protein and transparency as demand drivers with Blinkit leading quick-commerce. The report also followed Minister Chirag Paswan's push for quality at Farmley's snacking summit.
Retail-brand signals steady at 2,458 over the past 90 days.