Farmley report: protein and transparency drive snacking, Blinkit leads quick-commerce

Farmley's third Healthy Snacking Report, based on 6,000+ consumers at IHSS 2026, finds 86% weigh protein in choices and 32% pay a premium for it. 61% prefer natural sweeteners like jaggery/dates and 62% prioritize ingredient transparency. Blinkit tops quick-commerce snack buys (31%) ahead of Zepto (16%) and Instamart (15%).

— Filed Sat, 4 Jul, 2026, 13:51 IST · Source Entrackr · Newsletter · Updated

Farmley released its third Healthy Snacking Report at IHSS 2026, surveying 6,000+ consumers. Findings show rising demand for protein, natural sweeteners, ingredient transparency, and women's-health snacks, with Blinkit leading quick-commerce snack purchases.

Why this matters

The report follows Farmley's snacking summit where Minister Chirag Paswan urged food companies to prioritise quality, reinforcing the brand's push on protein, transparency and healthier ingredients.

Retail-brand activity steady with 2,451 signals in the last 90 days.

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