Farmley: Protein and clean labels top snacking priorities as quick commerce fuels healthy demand
Farmley's Healthy Snacking 2026 report finds 86% of consumers rank protein as important and 61% favour natural sweeteners, with 60% of parents paying more for healthy kids' snacks. Quick commerce is accelerating premiumisation across India's health foods market, forecast to grow from $109.87B in 2025 to $173B by 2035.
Farmley's Healthy Snacking 2026 report finds protein, clean labels and quick commerce reshaping Indian snacking. Consumers prioritize protein and natural sweeteners, willing to pay premiums, signaling premiumisation and functional-food opportunities across India's growing health foods market.