Ethos to double store network to 200 in 3-4 years as smartwatch threat fades
Luxury watch retailer Ethos crossed 100 stores and plans aggressive expansion, adding 25 new outlets as Swiss watch imports to India hit ₹3,500 cr in 2025. FY26 revenue rose to ₹1,612 cr from ₹1,251 cr, though profit stayed flat at ₹96 cr. Launching youth-focused 'Our Studio' format and pushing deeper into jewellery and luggage.
Ethos crossed 100 stores and plans to double its network in 3-4 years as smartwatch threat fades. FY26 revenue hit ₹1,612 crore but profit stayed flat at ₹96 crore. Launching youth-format 'Our Studio' and expanding into luxury jewellery, luggage.
Why this matters
Ethos crossing 100 stores marks a shift from cautious luxury watch retail to aggressive multi-format expansion, signalling smartwatch disruption fears have eased as Swiss imports surge.
Retail-company signals steady at 1,035 in last 90 days, reflecting sustained expansion activity.
Also reported by
- Mint · Companies — Same time