India-UK CETA opens door for more British brands, but 12% rupee slide may blunt price cuts

Lush, Kindlife's 12 UK labels, Ben's Cookies and other British brands are set to expand in India as CETA duty cuts kick in, yet rupee depreciation and logistics costs mean consumers may not see matching price drops for 2-3 quarters.

— Filed Mon, 20 Jul, 2026, 17:17 IST · Source ET Retail · Updated

India-UK CETA to bring more British brands (Lush, watches, QSR) to India, but rupee depreciation and logistics costs limit immediate price cuts despite duty reductions.