Ethos hits 100-boutique milestone in India, pivots to experience-led luxury formats
India's largest luxury watch retailer opened its 100th boutique in Indore, anchoring a pan-India footprint that now spans mono-brand boutiques, Summits, and Haute Horology destinations. The 22,000 sq. ft. City of Time in Gurugram signals a clear shift from multi-brand showrooms to immersive, brand-led retail theatre.
Ethos Limited, India's leading luxury watch retailer, opened its 100th boutique in Indore, marking pan-India expansion. The retailer is shifting toward experience-led formats including mono boutiques, Summits, Haute Horology boutiques, and the 22,000 sq. ft. City of Time in Gurugram.