Ethos crosses 100-boutique mark in India with Indore launch
Luxury watch retailer Ethos has opened its 100th boutique in Indore, a 22,000 sq. ft. milestone in its pan-India build-out. Recent Haute Horology and mono-brand stores for Ulysse Nardin, Messika and Jacob & Co. in Gurugram, Delhi and Mumbai signal a pivot toward experience-led luxury retail.
Luxury watch retailer Ethos has opened its 100th boutique in Indore, marking a milestone in its pan-India expansion. The retailer is shifting toward experience-led luxury retail, with recent additions including Haute Horology and brand-specific boutiques in Gurugram, Delhi, and Mumbai.
Why this matters
The Indore opening caps a build-out that includes Haute Horology and mono-brand boutiques for Ulysse Nardin, Messika and Jacob & Co. across Gurugram, Delhi and Mumbai, marking Ethos' shift to experience-led luxury formats.
Store-opening activity is steady, with 87 signals tracked in the last 90 days.