Ekta Kapoor invests in Mumbai luxury jeweller Ekatra Jewels
Ekatra Jewels, positioning as India's first design-tech-content jewellery house, secures backing from Ekta Kapoor. Brand offers IGI-certified lab-grown diamonds, a patented 108-facet cut, and a lightweight gold collection co-created with Sussanne Khan, targeting India's expanding luxury jewellery market.
Ekta Kapoor has invested in Mumbai-based luxury jewellery house Ekatra Jewels, which positions itself as India's first design-tech-content jewellery company. Brand offers IGI-certified lab-grown diamonds, a patented 108-facet cut, and a lightweight gold collection co-created with Sussanne Khan.
Why this matters
Follows reports of Ekta Kapoor backing Ekatra Jewels as celebrity capital increasingly flows into lab-grown diamond and tech-led jewellery brands in India.
Retail-brand activity steady with 1,179 signals in the last 90 days.