Ekta Kapoor backs Bengaluru's Ekatra Jewels as celebrity capital flows into lab-grown diamonds
Producer Ekta Kapoor has invested an undisclosed sum in Ekatra Jewels, a Bengaluru fine jewellery brand betting on lab-grown diamonds and lightweight designs. The brand also unveiled 'OhMyGold,' a capsule co-created with Sussanne Khan, signalling growing celebrity-led validation for the lab-grown segment.
Producer Ekta Kapoor has invested an undisclosed amount in Bengaluru-based fine jewellery brand Ekatra Jewels, which focuses on lab-grown diamonds and lightweight designs. Ekatra also launched 'OhMyGold,' a collection co-created with Sussanne Khan.