Ed-a-Mamma triples store count with 8 new outlets across 7 cities
Alia Bhatt-founded kidswear and maternity brand, majority-owned by Reliance Retail since 2023, expands from 4 to 12 stores. New outlets in Delhi NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow, and Kochi stock kidswear (ages 0-14), maternity, toys, and a newly launched baby care line.
Ed-a-Mamma, the Alia Bhatt-founded kidswear and maternity brand majority-owned by Reliance Retail, opened 8 new stores across 7 Indian cities, taking total count to 12. Outlets stock kidswear, maternity, toys, and its new baby care line.
Why this matters
Marks Ed-a-Mamma's first major physical retail push since Reliance Retail took majority control in 2023, scaling from a 4-store footprint to 12 and entering tier-2 cities like Raipur and Varanasi alongside metros.
Store-opening activity remains steady with 293 signals over the past 90 days.