E-commerce enters second S-curve: analyst sees no single winner in India's instant-fulfilment race
Karan Taurani argues India's e-commerce shift toward quick commerce will fragment across players—Amazon leads premium, Flipkart owns value/fashion, Meesho captures Bharat, Blinkit dominates convenience. Amazon India revenue grew Rs 2,300 cr to Rs 30,000 cr (FY16-FY25); Flipkart Rs 2,000 cr to Rs 20,000 cr, with $40bn Amazon investment over 15 years.
Analyst Karan Taurani argues India's e-commerce is entering a second S-curve toward instant fulfilment. No single winner expected: Amazon leads premium, Flipkart value/fashion, Meesho Bharat, Blinkit convenience. Quick commerce shows improving unit economics and expanding categories.