Dell launches XPS 13 and Alienware 15 in India, signals AI PC push
Dell has introduced the XPS 13 and Alienware 15 laptops in India. The launch coincides with comments from its global consumer and e-commerce leadership on the company’s India growth strategy and plans for AI-enabled PCs.
Dell has launched the XPS 13 and Alienware 15 laptops in India, alongside an interview with its global consumer and e-commerce SVP outlining Dell’s India strategy and AI PC plans.
Why this matters
The launch follows Dell’s recent XPS 13 reintroduction in India at ₹79,990, matched against Apple’s MacBook Neo pricing, extending its renewed focus on premium laptops.
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