Delhivery's 2021 acquisition of retail-tech firm Primaseller resurfaces
Resurfacing a March 2021 move, Delhivery had acquired Primaseller, adding retail and e-commerce seller technology capabilities to its logistics platform. Deal terms were not disclosed.
Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for retail and e-commerce sellers.
Why this matters
The resurfaced Primaseller deal follows another resurfaced Delhivery signal: its May 2022 IPO drew 4% subscription in two hours, with retail participation at 23%.
Retail-company signals are accelerating, up +942200% QoQ.
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