Delhivery CEO's May 2023 comments resurface: a Shein return could lift India's ecommerce market

Resurfacing remarks from May 2023, Delhivery CEO Sahil Barua said Shein's potential re-entry into India would be positive for the country's ecommerce sector, pointing to stronger competition and consumer demand.

— Filed Tue, 4 Aug, 2026, 10:17 IST · Source Inc42 · Quick Commerce · Updated

Delhivery CEO said Shein’s potential re-entry would benefit India’s ecommerce market, signalling a positive competitive and demand impact for the sector.

Why this matters

The resurfaced comments align with recent signals that Delhivery's CEO said Shein's return could lift and strengthen Indian ecommerce.

Retail-brand signals are accelerating, up 96,425% quarter over quarter.