Delhivery buys Bengaluru's Primaseller to bolster omnichannel inventory and order tools

Logistics unicorn Delhivery acquires retail-tech startup Primaseller in an all-cash deal, adding inventory, order management and fulfilment tech aimed at Indian retailers and merchants building omnichannel operations.

— Filed Mon, 20 Jul, 2026, 06:49 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail-tech startup Primaseller in an all-cash deal, aiming to strengthen omnichannel inventory, order management, and fulfilment offerings for Indian retailers and merchants.