Delhivery Acquires Retail Tech Startup Primaseller to Push Omnichannel Play
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, adding omnichannel retail and inventory management capabilities. Primaseller's software handles inventory, POS, and multichannel order management, bridging physical stores with ecommerce marketplaces for merchants.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, adding omnichannel retail and inventory management capabilities. Primaseller's software handles inventory, POS, and multichannel order management, integrating physical stores with ecommerce marketplaces to better serve merchants across online and offline channels.
Why this matters
Delhivery, a logistics unicorn, is moving beyond core logistics into retail tech, deepening its ecommerce play by adding Primaseller's omnichannel and inventory tools for merchants.
Retail-company signals are accelerating, up 818600% QoQ.