Delhivery acquires retail-tech platform Primaseller
Delhivery has acquired Primaseller, adding retail technology capabilities that could strengthen its offering for e-commerce and retail merchants.
Indian logistics unicorn Delhivery has acquired retail technology company Primaseller, strengthening its capabilities for retail and e-commerce merchants.
Why this matters
The acquisition resurfaces from March 2021. It predates Delhivery's May 2022 IPO signals, which showed 4% subscription in two hours and 23% retail-book participation.
Retail-company signals are accelerating, up 1,010,500% QoQ.