Delhivery Acquires Retail-Tech Startup Primaseller to Push Into Omnichannel Commerce
Logistics unicorn Delhivery has acquired Primaseller, whose unified inventory and order management software helps retailers coordinate online marketplaces, ecommerce, and physical stores. Delhivery plans to bundle the platform with its logistics and supply chain services.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, expanding into omnichannel commerce. Primaseller's unified inventory and order management software lets retailers manage online marketplaces, ecommerce, and physical stores, which Delhivery will bundle with its logistics and supply chain services.
Why this matters
The acquisition builds on Delhivery's push to assemble an omnichannel commerce stack and boost ecommerce enablement, layering retail software onto its core logistics and supply chain offerings.
Omni-channel activity is steady with 985 signals tracked over the past 90 days.