Delhivery Acquires Retail-Tech Startup Primaseller to Push Into Omnichannel Commerce
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, whose platform handles inventory, POS, and multichannel sales across online and offline channels. The move signals Delhivery's expansion beyond logistics into retail and omnichannel enablement. Deal value was not disclosed.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller to expand into retail and omnichannel commerce. Primaseller's platform helps retailers manage inventory, POS, and multichannel sales across online and offline channels. Deal value and other details were not disclosed.
Why this matters
The Primaseller acquisition extends Delhivery beyond its core logistics business, mirroring recent signals of the unicorn pushing into omnichannel commerce and retail-tech enablement.
Retail-company signals are accelerating, up 769800% QoQ.