Delhivery Acquires Retail-Tech Startup Primaseller to Push Beyond Core Logistics
Logistics unicorn Delhivery has acquired Gurugram-based retail-tech startup Primaseller, gaining inventory management, POS, and omnichannel order management tools. The deal expands Delhivery into retail and ecommerce enablement, helping merchants sell across channels beyond its logistics backbone.
Delhivery acquired retail-tech startup Primaseller, adding inventory management, POS, and omnichannel order management tools to help merchants sell across channels, expanding beyond core logistics into retail and ecommerce enablement.
Why this matters
The Primaseller deal marks Delhivery's push beyond logistics into retail-tech, echoing repeated signals of the unicorn building an omnichannel commerce stack for merchants selling across channels.
Retail-company signals are accelerating, up 769400% QoQ.