Delhivery Acquires Retail Tech Startup Primaseller to Expand Omnichannel Play
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, deepening its push into retail and omnichannel commerce capabilities beyond core logistics.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in retail and omnichannel commerce.
Why this matters
The Primaseller acquisition follows Delhivery's repeated moves to build an omnichannel commerce stack and deepen its supply chain play, signaling a strategic shift beyond logistics into retail technology.
Retail-company signals are accelerating, up +776400% QoQ.