Delhivery Acquires Retail Tech Startup Primaseller to Expand Beyond Core Logistics
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering inventory management and multichannel order processing tools. The deal extends Delhivery's capabilities into retail technology, complementing its existing logistics operations and deepening its omnichannel commerce stack.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers inventory management and multichannel order processing tools, expanding Delhivery's offerings into retail technology to complement its core logistics business.
Why this matters
The Primaseller deal follows Delhivery's push into omnichannel commerce and its recent IPO, which opened soft at just 4% subscribed in the first two hours, as the logistics unicorn diversifies its revenue base.
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