Delhivery Acquires Retail-Tech Startup Primaseller to Expand Merchant Offerings
Logistics unicorn Delhivery has acquired Primaseller, whose inventory, order, POS and omnichannel software links physical stores with online marketplaces. The deal broadens Delhivery's retail technology stack, helping merchants manage sales across channels.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, whose inventory, order, POS and omnichannel software connects physical stores with online marketplaces, expanding Delhivery's retail technology offerings for merchants across sales channels.
Why this matters
The acquisition extends Delhivery's retail-tech push, echoing recent signals on boosting its omnichannel play and bolstering its supply chain stack through the Primaseller deal.
Retail-company signals are accelerating, up +778100% QoQ.