Delhivery Acquires Retail Tech Startup Primaseller to Expand SMB Offerings

Logistics unicorn Delhivery has acquired Bengaluru-based Primaseller, adding inventory and order management software to its stack as it deepens ties with SMB retailers navigating omnichannel operations.

— Filed Mon, 20 Jul, 2026, 13:04 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller, undisclosed deal size, to add inventory/order management software for SMB retailers to its logistics offerings.