Delhivery Acquires Retail Tech Startup Primaseller to Expand Omnichannel Play

Gurugram-based logistics unicorn Delhivery has acquired retail technology startup Primaseller, adding omnichannel commerce capabilities to its logistics stack. Deal terms and financial specifics were not disclosed.

— Filed Wed, 15 Jul, 2026, 12:34 IST · Source Inc42 · Quick Commerce · Updated

Gurugram-based logistics unicorn Delhivery has acquired retail technology startup Primaseller, adding retail and omnichannel commerce capabilities to its logistics offerings. Deal terms and financial specifics were not disclosed in the available content.