Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Supply Chain Play
Logistics unicorn Delhivery has acquired Primaseller, whose inventory, POS, and order management software helps retailers unify online and offline channels. The deal expands Delhivery's supply chain services for Indian retailers and sellers.
Logistics firm Delhivery acquired retail-tech startup Primaseller, whose inventory, POS, and order management software helps retailers integrate online and offline channels, expanding Delhivery's supply chain services to Indian retailers and sellers.
Why this matters
Reinforces Delhivery's push into merchant-facing omnichannel tools, following its acquisition of Primaseller to boost retail-tech and omni-channel supply chain capabilities for Indian sellers.
Retail-company signals are accelerating, up +775200% QoQ.