Delhivery acquires retail tech startup Primaseller to deepen omni-channel play

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in the retail tech space and strengthening its offerings to Indian retail operators. Deal value and further terms were not disclosed.

— Filed Wed, 15 Jul, 2026, 09:49 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in the retail tech space and strengthening its offerings to Indian retail operators. Deal value and further details were not disclosed in the material provided.