Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a POS, inventory and order management platform for omnichannel retailers. The deal extends Delhivery's technology stack beyond core logistics into retailer-facing software. Financial terms were undisclosed.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers POS, inventory and order management for omnichannel retailers. The deal strengthens Delhivery's retailer-focused technology offerings beyond core logistics. Financial terms were undisclosed.
Why this matters
The Primaseller deal marks Delhivery's push to bolster omnichannel commerce and deepen its retail-facing technology stack, moving the logistics unicorn beyond core delivery into POS and inventory software.
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