Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering inventory management and omnichannel retail software. The deal expands Delhivery's footprint in India's retail and ecommerce ecosystem. Financial terms were not disclosed.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers inventory management and omnichannel retail software. The deal expands Delhivery's offerings within India's retail and ecommerce ecosystem. Deal value and financial terms were not disclosed.
Why this matters
The Primaseller buy marks Delhivery's move beyond logistics into retail software, deepening its omnichannel and ecommerce play across India's retail ecosystem.
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