Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Retailer Play
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding into retail technology and strengthening its capabilities to serve Indian retailers across channels.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its footprint in the retail technology space and strengthening its capabilities to serve Indian retailers.
Why this matters
Delhivery continues an acquisition streak, following its Aramex India unit deal that tightened its e-commerce logistics grip. The Primaseller buy pushes the post-IPO logistics unicorn deeper into omnichannel retail technology.
Retail-company signals are accelerating, up 809,200% QoQ.