Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding into retail and omnichannel commerce enablement. Deal value and other terms were not disclosed.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in retail and omnichannel commerce enablement. Deal value and other details were not disclosed in the source.
Why this matters
Following early retail interest in its IPO (23% covered in first two hours), Delhivery moves beyond logistics by acquiring Primaseller to boost commerce enablement and omnichannel reach.
Retail-company signals are accelerating, up 807400% QoQ.