Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Commerce Enablement
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering omnichannel POS, inventory, and multichannel order-management tools. The deal expands Delhivery's commerce-enablement stack for Indian retailers and brands.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers omnichannel POS, inventory, and multichannel order-management tools, expanding Delhivery's retail and commerce enablement offerings for Indian retailers and brands.
Why this matters
The Primaseller deal extends Delhivery's push into commerce enablement, arriving alongside its ₹5,235 Cr IPO that opened slow at 4% subscription with retail leading at 23% in early trading.
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