Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering POS, inventory, and omnichannel order management software. The deal expands Delhivery's ability to serve multichannel retailers beyond its core logistics and fulfillment services.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers POS, inventory, and omnichannel order management software. The deal strengthens Delhivery's ability to serve retailers managing multichannel commerce alongside its core logistics and fulfillment services.
Why this matters
The Primaseller acquisition marks Delhivery's push beyond core logistics into retail software, boosting ecommerce and omnichannel capabilities for multichannel retailers.
retail-company signals accelerating at +794000% QoQ.