Delhivery Acquires Retail Tech Startup Primaseller to Build Omnichannel Commerce Stack
Logistics unicorn Delhivery has acquired Primaseller, whose inventory management, POS, and multichannel order tools help Indian merchants sell across marketplaces, ecommerce platforms, and physical stores. The deal expands Delhivery beyond logistics into omnichannel retail enablement.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, expanding into omnichannel commerce. Primaseller offers inventory management, POS, and multichannel order management tools that help Indian merchants sell across marketplaces, ecommerce platforms, and physical stores.
Why this matters
The deal extends Delhivery's push to deepen its supply chain and merchant-facing play, adding omnichannel retail tools to its core logistics business through the Primaseller acquisition.
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