Delhivery Acquires Retail Tech Startup Primaseller to Build Omnichannel Commerce Stack

Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose inventory, POS and multi-channel order management tools bolster Delhivery's omnichannel capabilities—enabling integrated retail and fulfillment solutions for Indian merchants selling both online and offline.

— Filed Tue, 14 Jul, 2026, 09:04 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquired retail tech startup Primaseller, whose inventory, POS and multi-channel order management tools strengthen Delhivery's omnichannel commerce stack, enabling integrated retail and fulfillment solutions for Indian merchants selling online and offline.